![]() This is why you must choose your hashtags carefully as you don’t want the algorithm driving the wrong audience your way. This way, it sort of builds a community around the hashtag and sends your desired audience your way. For example, if you use the #naturalhair on any of your posts, TikTok shows this post to people who are searching for this hashtag or posting with it. Also, using a particular hashtag draws in the associated traffic on that hashtag to your page. When you use a particular hashtag, TikTok automatically shows your video to people who have used that hashtag in the past or interacted with posts with the hashtag. ![]() However, there are more perks to these features and a good understanding of how Tiktok hashtags work will be beneficial. So, just like Twitter, Instagram, and other social media, hashtags increase visibility. Indeed, hashtags helped my brand pop up on the fyp on TikTok more often, and with these discoveries, I have more profile visitors who became followers because I met their needs. When used right, hashtags can increase your following in no time and help you discover more leads for your business. With hashtags on your post, they automatically show up on feeds where those hashtags are searched for or where they are trending. Like Twitter, Instagram, and other social media, hashtags help brands and individuals gain more visibility. Let’s explore TikTok hashtags, why they matter and how you can use them for the best results. Since the workings of hashtags on TikTok are unique, you need to understand how the algorithm deals with hashtags and how you can use them to build a business on TikTok. On TikTok, hashtags help get you discovered by your ideal audience, help you find your community and can increase your reach. TikTok hashtags work differently when compared to Instagram and Facebook.
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